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ASA FORUM 2024
OCTOBER 25
YEREVAN / ARMENIA

Join us for ASA FORUM, Armenia’s first cultural policy platform. Panel discussions and guest speakers will explore how Armenia’s creative sector can move from a position of scarcity to abundance.

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State of the Art

Discover the insights from the first National Reserach on Culture & Creative Industries in Armenia

Different Together

Register for the Forum

Please, reserve your place before October 20th

25.10.2024 | 11:30AM (GMT+04:00)

Saryan Hall, G. Sundukyan. National Academic Theatre

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ASA FORUM PROGRAM
OCT  25
11:30 - 19:00

OPENING
11:30 - 11:45  Registration
12:00 - 12:20  Opening Remarks

ZHANNA ANDREASYAN 
Minister of Education, Science, Culture & Sports of the RA
H.E. MR. VASSILIS MARAGOS
Head of the EU Delegation, Ambassador
VASKEN YACOUBIAN
President of AGBU Armenia
ANNA K. GARGARIAN
Lead at AGBU's Katapult Creative Accelerator Program

Advocacy Society for the Arts “ASA”

Presentation 
12:20 - 12:50

Join us for the first public presentation of ASA, the Advocacy Society for the Arts. A newly forming foundation that works to connect the creative sector to government, lobby for cultural policy reform, and develop cultural diplomacy. ASA is in the process of building the network, and FORUM is an opportunity to learn more deeply about the foundation and its objectives, as well as the new online tool that will enable cultural collaboration and access to funds.

Art Unbound: the role of digital tools in expanding artistic horizons 

Arsen Hambardzumyan, Podcastle CEO & Co-founder

12:50 - 13:05

Podcasts have emerged as a powerful medium to foster new avenues for artistic expression and engage global audiences. Podcastle has become a global leader in podcast production, with their visionary tool that democratizes the production process. Arsen will share perspectives and insights on how podcasts reshape the landscape of creative industries and expand artistic boundaries. He will contribute to the forum's objectives of exploring new possibilities that emerge in cross-sectorial collaborations for a thriving creative economy of Armenia.

About Arsen Hambardzumyan CEO at Podcastle  Arsen is a business-minded professional with a broad sales & marketing background. He has a solid experience across the domains of business development, sales, marketing, specifically in the SAAS services and international communication industries.

PANEL 1: LEGAL FRAMEWORKS
FOR CULTURE

13:15 - 14:15




How does cultural policy, and specifically, legislation support sustainable culture? Panelists will explore the legal mechanisms that enable, or inhibit economic prosperity for the Arts. Key issues include intellectual property rights, philanthropy law, tax reform, and incentivization mechanisms for funds to culture. The ethics and implications of these legal mechanisms will also be addressed. Panelists: ALFRED KOCHARYAN
Deputy Minister at the Ministry of Education, Culture, Science and Sport 
HAYKUHI MURADYAN, Ph. D
Cultural Policy & Studies Expert

TIGRAN AMIRYAN, Ph. D Founder of the Cultural & Social Narratives Laboratory (CSN Lab)
ANNIE DAVTYAN, Esq
CEO and Managing Partner of Lawsuit Law Firm Moderator: MARIA TITIZYAN
Writer, Journalist, Educator in the Media Industry

* Panel language - Armenian, with simultaneous interpretation available in English.

PANELISTS

LEGAL FRAMEWORKS FOR CULTURE

Maria Titizian

Moderator

Writer, Journalist, Educator
in the Media Industry

Networking Lunch
14:15 - 15:00

Essential building blocks for resilient
cultural & creative sectors
15:00 - 15:40

RAGNAR SIIL

Creativity Lab
Founder

KEYNOTE 

RAGNAR SIIL

Creativity Lab
Founder

KEYNOTE 

In Ragnar’s keynote, he will explore the dual nature of the cultural and creative sector, and touch upon the fundamental ecosystem needs for economic prosperity: policy, export, funding schemes, and human capital development.

About Ragnar Siil: Ragnar Siil serves as the Founder and Director of Creativity Lab, a prominent think tank and consultancy specializing in cultural policy and creative industries within the Baltic Sea region. He has provided strategic counsel to governments, cultural institutions, and creative enterprises on policy and strategy formulation across more than 30 countries.

Ragnar has coordinated the drafting of Estonian national cultural policies Culture 2020 and Culture 2030. He is currently involved in a EU-funded large-scale initiative ekip - European Cultural and Creative Industries Innovation Policy Platform. Ragnar is a former Estonian Undersecretary of Arts, chair of the European Union expert group on cultural and creative sectors, and Key Expert in the EU-Eastern Partnership Culture and Creativity Programme.

PANEL 2: STRATEGIES FOR CULTURAL INVESTMENT & INTERNATIONALIZATION

16:00 - 17:00

What is the role of international agencies, foundations, and enabling institutions in the development of the cultural field? Key topics include the role of the diaspora in shaping international cultural diplomacy, and how international foreign policy shapes cultural programs for international agencies. Panelists will look at how coordinating strategies can support more impactful investments, as well as better exchange on a global scale.  Panelists: JAN-TAGE KÜHLING  Phd, Freelance Theatre Director & Cultural Manager
Director of Goethe-Centre Armenia
KORIOUN KHATCHADOURIAN
Executive Director at the H. Hovnanian Family Foundation
MARINA MKHITARYAN Executive Director of AGBU
KLAS WALDENSTRÖM  Counselor, Head of Development Cooperation, Deputy Head of Mission
Embassy of Sweden 
VICTORIA PAPIKYAN Programs Director of the Keron Development Foundation Moderator:
ANNA K. GARGARIAN
Creative Strategist & Lead at AGBU Katapult

* Panel language - English, with simultaneous interpretation available in Armenian.

Panelists

STRATEGIES FOR CULTURAL INVESTMENT & INTERNATIONALISATION

Klas Waldenström

Panelist

Counsellor, Head of Development Cooperation, Deputy Head of Mission
Embassy of Sweden Yerevan

ASA "B2A"
BUSINESS TO ARTS AWARDS

17:00 - 19:00

ASA “B2A" Business to Arts Awards Ceremony celebrates private investment in culture.
Join us for an evening of entertainment and delight, as we acknowledge significant investments that drive cultural development, preservation, and future production. An evening of live music, cocktails, and awards acknowledging six key nomination areas: "Business Support for Arts & Community" "Celebrating Cultural Legacy & Heritage Preservation" "Empowering Local Culture" "Integrating Creativity into Corporate Spaces" "Fostering Arts Through Financial Support" "Connecting Technology & the Arts"

Live Performance 

Soon to be revealed

ASA B2A Award Design

Artist
Hasmik Badoyan

Drinks
& Elixirs

Courtesy of Karolina 
International LLC

The backbone of Advocacy Society for the Arts 

We appreciate our partners valuable support in the development and growth of arts, culture & creative industries in Armenia

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060 722 224

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